Every business knows that attracting more customers to your store is crucial for success. However, getting new customers is easier said than done, especially since people are less tempted to wander around stores nowadays. Luckily, there are many ways you can drive new foot traffic to your store.
Here are some ideas you can try.
Signage is essential for every store. Without it, people will not know what your business is and may not enter. Therefore, get a big sign people can easily see and read. You should also make sure the sign is memorable. This means you need to forget about a basic beige sign with black letters. Try to create a sign that shows off your business’s personality and is easy for people to remember.
The exterior of your shop has to look attractive if you want people to go to your store. Appearances are everything in attracting new foot traffic, so you need to make a good impression on people who pass by your store. Make sure the paint is fresh, the windows are clean and other parts that will make the store look appealing on the outside.
You should also think about other aspects of your store. For instance, you may need to get asphalt paving services in Salt Lake City if your parking lot looks shabby. When you show potential consumers that you care about the way your store looks, they will see how much you care about and believe in your products and services.
The Display Window
Many people will judge what your store has to offer by peering through the windows. If they like what they see on display, they will enter your store to look at what else you offer. Use your display window to tell a story to people. That way, you will intrigue people’s interest and encourage impulse sales. It would also be better if you use your display window “story” to move people emotionally.
Focus on Your Employees
Excellent customer service is one of the best ways you can drive more foot traffic in your store. If your employees look bored and uninterested, it can drive customers away. Make sure you train your employees to appear alert, friendly, and helpful when they see customers. You should also make sure you help them with their tempers, especially since they may encounter rude customers. A few days to a week of training can make a world of difference in your customer’s experiences.
Create an Online Presence
Even if your focus is to drive more people into your physical store, you need to make sure you have an online presence. Most people look up a store before they visit it to know what to expect. Many people prefer online shopping and people can use things like your social media accounts and website as a catalog. That way, if they buy nothing online, they will still be interested in what you offer and may drop by if they pass by your store.
Increasing the foot traffic of your store doesn’t happen overnight. Try different things so your target customers would notice you. Invest time in research to understand how your brand can be appealing.